What happens when one business can't deliver, treats its readers and advertisers poorly and runs roughshod over a town? People pull their ads and find some other business that will. Alan Lingerfelt, having been badgered by residents for months now to add news and events to his paper, is doing just that! The email below recently went out to residents all over Danville. The circulation of The Piedmont Shopper, Danville's most popular source for classified news, now exceeds that of The Danville Register & Bee. The free publication is packed with classified ads, jokes and business ads, but now Alan is pushing ahead with more. He appeared before Danville City Council several months ago to inform council. Now he's making his move. Once Alan is able to get news, sports and events and publish them on a weekly basis for at least six months, he'll be able to make the bid to become a paper of record. Being a paper of record will enable him to go after the "legal advertising."
For those of you not familiar with publishing, the cost of legal ads is a significant chunk of advertising revenue and is the life's blood of a newspaper - particularly when the car dealers have pulled their ads and the the realtors are seriously considering pulling theirs. So send your news and information, photos and things into Alan today!
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