Just doing my job....

"Just doing my job"

What a bogus excuse.

If you take a job, you've bought into what the company does. You're responsible.

If you work for a company headed off a cliff, hey, you're going too. The fact that you're just doing your job doesn't make unemployment any better. And if the company is hurting people or the world you operate in, it doesn't matter who told you to do it, you still did it.

It's not just your job. It's a big part of your life. And you're way smarter than you're giving yourself credit for. Speak up, change things or get out. Whining later is a low-return strategy.

Sorry for the rant. Been getting a lot of email this week from people explaining why they work for companies doing dumb things.

*****

This is not MY writing, but I concur with it totally. It's written by Seth Godin, marketing and business guru. I'm in Seth's social media network and five of my case studies on businesses are in the FREE ebook that accompanies his latest best-selling book, "Tribes." Seth's right. Speak up. Change things, or get out. Whining later is a low-return strategy. I'm in the speak up. Change things mode. I was smart enough enough to get out. Are you? Or will you be one of the people who goes off the cliff as well?

The problem with the Register and Bee and all the short-sighted people who attempt to manage it is, they don't care about people. They don't care about community. They don't care about Danville. They care about themselves. The problem with that is, the new marketing and business model demands businesses who care about others, who connect with community, who help others.

Forces are moving now to bring a newspaper to the area who will do just that. Who will it be? Hopefully it will be someone who is everything the Register and Bee is not.