Are the rumors right? Is Media General planning to sell?

Two days a week? Prelude to a sale? That's the rumor. According to The Danville Register & Bee, beginning in April, the Reidsville Review and Eden Daily News will cut back to publishing two days per week. Both papers are now published five days a week. Publisher Steve Kaylor told readers the papers will publish on Wednesday and Sunday beginning April 1. The papers already lost their own website, and were "converged" with The Danville Register & Bee's site. The Madison Messenger, also a Media General paper, cut back from two days a week to one, meaning all three Rockingham papers are getting even thinner.

The Danville Register & Bee's building is up for sale, two IT employees, were recently laid off - and another reporter resigned after being at the paper less than a year - leaving the paper with a skeleton crew. In addition, the paper recently announced employees would have to take 10 unpaid days off by the end of September!

The paper is being printed in Lynchburg and the ads and obits also go to Lynchburg - leaving many wondering what part of the Danville Paper really originates in Danville.

Anyone want to hazard a guess as to whether the paper will be around in a year? I think not. Meanwhile, the Piedmont Shopper is poised to take over where the Danville Register & Bee is failing readers - by providing local content, killer classifieds and hopefully news content soon. Alan's readers have sure been pressuring him for it.

With Realtor's pissed at the R&B's sales department for a variety of reasons - they're looking for options other than the paper for getting word out about their homes.

If you read this blog and you're an advertiser, you know that at least 2,000 issues of The Sting and other papers never get delivered but end up in the recycling bin - usually still bound. Scroll down for photos.

Meanwhile, DanvilleBusiness.ning.com, a social media site for Danville Businesses, is pushing the 110 business member mark and growing! Businesses in the Danville, South Boston, NC, Martinsville and surrounding area - including Pittsylvania County can join free - learn how to advertise via the internet and social media marketing and email marketing - for free. Just contact Diane Arnold at the Longwood Small Business Development Center in Danville, VA for a free invitation.