A reader asked me today why the Register & Bee would print a headline like, "Danville shooting victim was key witness in murder trial" when the trial was over a year ago and more likely than not had nothing to do with his shooting.
Why would they do that? Because such a headline sells newspapers my dear. The Register & Bee is ALL about selling newspapers. The reporters don't write the headlines by the way, the copy editor or layout person does. Usually the person who lays the paper out doesn't read the whole story, may not understand the whole story and skims the story for words they can use to grab a reader's attention and compel them to buy the paper. Forget accuracy or ethics. As we all know the paper is short on both of those qualities. Plain and simple - they're trying to boost sales.
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