What's this blog really about?

You may notice a variety of topics here - from business, to charity promotion, even to local news, but the primary reason this blog was created was to alert readers to the hostile atmosphere and sexual harassment at The Danville Register & Bee. The readers and creator of this blog want a FULL FRONT PAGE apology in the Danville Register & Bee, plus the disciplining of those individuals involved. Until then, we'll continue to post regular updates. To tolerate THIS kind of behavior by a major media network is intolerable. And this isn't just ONE instance. Media General has been sued nationwide for racism and sexism, yet they CONTINUE to keep the offenders employed. Why? And why am I doing this? TRUTH compels me.

Monday, August 11, 2008

Gee...where have I heard this before?

Several months ago....gee....almost six months now....I told managers at The Danville Register and Bee that I thought the hottest new advertising opportunities would be in video. In VAIN I tried to get management to look at the requests I was getting from folks who wanted video advertising.

Being dinosaurs who use the internet to check email and update their porn collections ....they weren't so convinced. The only video Media General is interested in are the videos of local businesswomen they've taped - you know...the ones who didn't know they were being filmed for a private Register and Bee showing during business hours? Yeah...read the first post in this blog....anyway...seems research has come out saying what I said months ago. Gee. How about that!?!! CLICK HERE to read more. According to DoubleClick...

"Video is the hottest new format for online advertising. DoubleClick analyzed over 300 video campaigns by 130 advertisers during a four month period of 2006. The objective of this analysis was to identify major trends in the performance metrics of video ad campaigns by industry vertical, ad format, ad size, and ad length. There were several key findings including click through rate for video on average being about five times higher than those for image ads."

Sorry guys...it's all dull stuff about ads and revenue...no funny pictures or racy shots of women's chests. You can go back to your caves now. Excitement's over.

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