Several months ago....gee....almost six months now....I told managers at The Danville Register and Bee that I thought the hottest new advertising opportunities would be in video. In VAIN I tried to get management to look at the requests I was getting from folks who wanted video advertising.
Being dinosaurs who use the internet to check email and update their porn collections ....they weren't so convinced. The only video Media General is interested in are the videos of local businesswomen they've taped - you know...the ones who didn't know they were being filmed for a private Register and Bee showing during business hours? Yeah...read the first post in this blog....anyway...seems research has come out saying what I said months ago. Gee. How about that!?!! CLICK HERE to read more. According to DoubleClick...
"Video is the hottest new format for online advertising. DoubleClick analyzed over 300 video campaigns by 130 advertisers during a four month period of 2006. The objective of this analysis was to identify major trends in the performance metrics of video ad campaigns by industry vertical, ad format, ad size, and ad length. There were several key findings including click through rate for video on average being about five times higher than those for image ads."
Sorry guys...it's all dull stuff about ads and revenue...no funny pictures or racy shots of women's chests. You can go back to your caves now. Excitement's over.
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